The world's leading wellness & longevity brands launch here
113 Spring is the destination for cutting-edge brands to test, launch and showcase in the heart of SoHo. From global product reveals to immersive brand experiences — science, serenity and storytelling in one address.
A Snøhetta-designed flagship in landmarked SoHo — 3,000 sq ft of modular, ever-changing space built around the brands of tomorrow. Curated, selected, on thesis. Not coworking for anyone — a residency brands are chosen into.
Portfolio companies in residence. A New York base, community and the anchor identity of the floor. Ideally our portfolio or those close to joining it.
On-track brands
Companies close to portfolio, in a live trial. Working in the space is effectively a diligence period — the most authentic form of due diligence.
Anchor & guest brands
Established names that draw footfall and credibility. Hosted as immersive experiences. Opening season anchored by Chanel.
The engine
A hands-on incubator that engineers serendipity
We review over 250 brands a year. The best are curated into 113 Spring, tested and challenged, and the winners are funded to accelerate.
1
Review
250+ brands a year against the House's criteria and our investment thesis.
›
2
Curate & activate
A select few brought into 113 Spring to launch in front of New York.
›
3
Test & challenge
Hands-on incubation — up close and rigorous. The space is the diligence.
›
4
Fund the winners
113S.vc backs the winners to accelerate and scale them.
›
5
Graduate
Acquisition-ready, surfaced for the House's pipeline.
250+
brands reviewed every year
20–30
curated into the space to activate
4–6
winners funded by 113S.vc annually
12–16
events per year: salons, launches, activations
6–8
showcase brands rotated quarterly
4–6
acquisition-ready brands for the House
Programming
Experience-led. Not treatment-led.
Six programming pillars — each generating revenue, each reinforcing the flywheel. Through our UNTIL ownership we bring exclusive access to thousands of practitioners no other New York operator can match.
01
Launch & showcase
Brand launches, product previews and pop-ups. The place wellness launches in New York. Activation fees from DTC brands accessing SoHo's most curated stage.
02
Podcast studio
Partnership with Steven Bartlett and leading wellness voices. JV for our NYC flagship studio. Editorial content syndicated through our network to millions.
03
Corporate & C-level
Executive breakouts, leadership offsites and team experiences by subscription. C-suite programming with Vance — elite performance coach, formerly Remedy Place — embedded in the space.
04
Convene
Founder and athlete salons, investor dinners, panels and demo days. Programming for teens, tweens and disadvantaged communities — no competitor runs this.
05
Educate & access
GetFrich youth community, masterclasses, teen and tween cycle learning, women-in-business mentorship. Equity and accessibility built in from day one.
06
Test & scout
Consumer focus groups, sampling and live data. Through UNTIL: exclusive access to thousands of practitioners — physiotherapists, diagnostics specialists, performance coaches.
Unfair advantage: Through our ownership of UNTIL, we have access to thousands of practitioners that no competitor in New York can replicate. We bring them to 113 Spring.
The space
Both floors, designed to flex
White oak, ivory scrim and soothing colour across 3,000 sq ft of landmarked SoHo, on Snøhetta's modular, ever-changing design.
Curated coworking residency
Both floors as a working residency for wellness brands, with rooms and displays designed around their products. Not coworking for anyone — a residency brands are chosen into.
The flexible room
Walls retract for full floor use or close for private C-level sessions, athlete salons and investor dinners. Every configuration is possible.
Launchpad & Bloom Café
Ground-floor showcase and café where wellness brands launch in New York and consumer response is captured live. Seasonal menus reviewed by experts.
Podcast & content studio
In-house studio for resident brand editorial and podcast recording with A-list talent. Steven Bartlett partnership. JV potential for a permanent NYC flagship studio.
New
Executive training experiences
A hub for the latest life-sized performance technology — curated with a coach. 113 Spring partners with Vance, one of New York's most sought-after executive performance coaches (formerly Remedy Place), to deliver programming at the intersection of physical optimisation, longevity science and mental performance. C-level members train with the same methodology used by elite athletes. Available by subscription to corporate members and by referral for individual access.
What this unlocks
Latest life-sized recovery & performance technology on the floor
Vance — formerly Remedy Place — coaching C-suite members individually
Group executive performance sessions by subscription tier
Biomarker & biometric tracking integrated into leadership offsite programmes
Opening anchor proposal
Chanel × 113 Spring — catalysing the engine
Chanel × 113 Spring · Opening Season
A $1M capex investment on fitout and design — delivering a high-growth commercial engine with no further investment required.
Chanel's $1M is deployed as capex on the fitout and design of 113 Spring's two floors, catalysing an operating commercial engine that generates high-growth revenue from day one of launch. No ongoing capital requirement from either party beyond the initial fitout. 113S.vc operates, programmes and commercialises the space — Chanel receives founding anchor rights, a 50:50 revenue share and mission alignment on accessible health, female founders and community impact.
Investment structure
$1M via Chanel Foundation into our DAF as capex on fitout and design — supporting female founders, accessible health innovation and disadvantaged communities including teens and tweens.
Revenue share
50:50 revenue share across all programming, membership and events. Four revenue lines: residency, corporate, DTC launches and anchor sponsors. Transparent quarterly reporting.
What Chanel receives
Founding anchor naming rights for the season. Immersive room sponsorship. First access to portfolio brand pipeline. Editorial and podcast content. Mission alignment on women's health and accessibility.
An operating commercial engine catalysed by Chanel's capex on fitout — delivering high-growth revenue with no further investment required from either party. We operate. We programme. We fill the space. Chanel catalyses.
The team
We have built this before
113S.vc brings together operators, investors and community builders with a proven record in wellness, coworking and capital allocation. We do not just advise — we build.
Founder of Humanity Capital, rebranding as 113S Ventures — building the largest dedicated human performance VC globally, with a commitment to deploy $100M into women's health over the next three years. Investor across human performance, preventative health and consumer wellness. Owner of a DAF vehicle to facilitate philanthropic capital into early-stage ventures, de-risking the path from innovation to scale. Creator of Giannis Antetokounmpo's first fund with BuildYourLegacy.
Founder of UNTIL — London's premium wellness workspace and the proof-of-concept behind 113 Spring's operating model. Through UNTIL, we bring thousands of exclusive practitioners to 113 Spring that no competitor can access.
Senior brand and marketing leader with deep consumer wellness brand-building credentials. The creative intelligence behind how our portfolio brands show up in the world.
Head of Wellness and Sustainability at Starwood Capital Group. Deep institutional real estate and hospitality capital background. Bridges luxury property and investable health infrastructure.
Founder of Daftar — coworking infrastructure across Saudi Arabia and Pakistan, scaled into Asia's most relevant flexible workspace network, with a confidential exit to IWG (transaction live). We do not just know coworking — our partner sold his company to the largest operator on earth. This is the operating DNA behind our commercial model for 113 Spring.
Humanity Capital is becoming the 113S.vc ecosystem
113S.vc is the unified platform. Humanity Capital — rebranding as 113S Ventures — is our dedicated human performance and women's health fund, with a commitment to deploy $100M into women's health over the next three years. A DAF vehicle sits alongside to facilitate philanthropic capital, de-risking early-stage innovation. 113 Spring is the physical hub. The fund is the financial engine. Together, they are a flywheel.
113 Spring
Physical launchpad · SoHo
→
113S.vc
Investment platform
→
Humanity Capital
Rebranding as 113S Ventures · $100M women's health
→
UNTIL
Wellness workspace · London
→
Wealthy Women
Community · Global
Market validation
The proof is already here
The longevity and premium wellness market is live, oversubscribed and repricing fast. The incumbents have validated the demand. 113 Spring captures it at the launch layer.
Equinox · Optimize · $40K/year · launched 2024
1,000+
Person waitlist as of 2026. Chairman Harvey Spevak: demand is "insatiable." 2025 a record year; 2026 expected bigger.
200,000+
Waitlist for Function Health (Equinox's biomarker partner) at $499/year — proving mass consumer demand, not just luxury
27%
Revenue increase + record member engagement 2023. Pipeline of 27 new locations globally.
Equinox · EQX ARC — women's longevity
Waitlisted before a single member onboarded
Women's health programme built around diagnostics, wearables and coaching across the stages of a woman's life. Launched with its own waitlist. This is the market 113S.vc was built to serve.
"Health is the new luxury."
Harvey Spevak, Executive Chairman, Equinox · February 2026
$40K
Equinox Optimize · per year · waitlisted
16.4%
FemTech CAGR to 2030 — fastest in health
25.5%
Wearable medical devices CAGR
Why now
From advocacy to investable infrastructure
Four structural tailwinds are converging. The window to back category-defining companies is now.
01.
Healthcare is moving upstream
02.
The consumer is ready
03.
AI makes the gap addressable
04.
The sector is being repriced
Sick-care is shifting toward earlier detection, prevention, longevity and personal health intelligence.
Wellness, wearables and self-testing normalise daily health data, recovery and performance tracking.
AI copilots, imaging and longitudinal profiles can make under-measured female biology actionable.
High scalability and expedited exits. Health is translating into consumer F&B, sports and hospitality experiences.
Sick-care
Prevention
Performance
Personal intelligence
Next steps
Ready to activate immediately
Three steps to bring 113 Spring to life.
1
Agree space utilisation plan
Confirm floor-by-floor activation, brand residency structure, programming calendar and the KPIs we deliver against.
2
Agree commercial agreement
Confirm partnership structure, discretion framework, revenue share terms and fitout capex deployment in writing.
3
Kick-off
Brands arrive. Programming begins. Membership opens. New York notices.
